Getting visitors to the show
We exclusively target senior decision makers from across the public sector, providing you with a highly targeted, quality audience. The marketing campaign includes the following activity:
Our campaign includes:
- 30,000 direct mail pieces targeting procurement decision-makers
- 300,000 emails
- National press adverts in the Guardian and Observer which reach a combined audience of 727,000 each week**
- Advertisements and inserts in trade press including LGC, Computing, Supply Management and GC magazine
- Online adverts across GuardianSociety, GuardianTechnology and Kable websites with a combined reach of 994,000 unique visitors per month*
- Extensive PR campaign running alongside marketing activity including the introduction of social networking sites such as LinkedIn, Facebook and Twitter
- Close ties with a number of national associations including The Chartered Institute of Purchasing & Supply, BCS, Soctim and ASSIST
- Extensive reminder campaign including direct mail, email and telemarketing
Booking your exhibition stand and sponsorship package could not be easier.
Click here to request a call back. Alternatively, call Warren Green on 020 3353 2986 or email warren.green@guardian.co.uk today.
*Source: ABC March – August 2009
**Source: ABCE June 2009 (Guardian and Observer website)







